Tradition and terroir brought to life through storytelling
About the Client
For four generations, the Pecorari family has nurtured Lis Neris into one of Friuli Venezia Giulia’s most representative wine estates. A turning point came in 1981, when the winery embraced a new approach to elevate quality. White wines, seen as the purest expression of the Lis Neris terroir, became the heart of its mission. Today, the estate continues to produce wines of exceptional quality, rooted in tradition yet driven by innovation.
Our Collaboration
Caleidos Visual partnered with the Lis Neris team to tell the story of their heritage and vision. Through the lens of photographer and filmmaker Rocco Ceselin, we captured the tradition, passion, and dedication of the Pecorari family, translating their identity into compelling digital narratives.
Our Work Included:
Photography & videography by Rocco Ceselin
– Storytelling of the family’s winemaking traditions
– Seasonal imagery of vineyards and harvest
– Drone footage of the estate and surrounding terroirVideo production showcasing both heritage and modern practices
Content creation for website and social media platforms
The Result
The collaboration resulted in a visual portfolio that bridges past and present, honoring the Pecorari family’s legacy while engaging today’s wine audience. Through photo, video, and aerial storytelling, Lis Neris is presented as a benchmark of Friuli’s white wine tradition, with a digital identity that reflects both its history and its ongoing pursuit of excellence.
