Building a brand from the ground up
About the Client
Movinpets is a veterinary rehabilitation clinic in Italy dedicated to improving the mobility, health, and quality of life of dogs and cats. Their philosophy, “Il movimento è vita” (“Movement is life”), reflects a commitment to compassionate care, advanced therapies, and a holistic approach to animal well-being.
Our Collaboration
From the very beginning, this was a deeply collaborative project. Movinpets started with the purchase of a property to be completely renovated, and we partnered with them every step of the way — from visual identity to the physical environment. Working closely with the team, we defined the brand’s personality, designed its visual assets, and even helped select the interior colors for the clinic and the uniforms for the veterinary staff, ensuring that every touchpoint was consistent with the brand’s values and message.
Our Work Included:
· Brand strategy & visual identity
· Logo design
· Color palette and design guidance for the clinic interiors
· Veterinary staff uniform color selection and design coordination
· Website design & development with SEO optimization
· Social media setup & management
· Content creation (photography & video by Rocco Ceselin)
The Result
The Movinpets brand now has a consistent, professional presence across both digital and physical spaces. From the warm and approachable logo to the visually cohesive clinic interiors, every detail reflects the clinic’s mission and care for its patients. The website and social channels engage pet owners with clear messaging and high-quality visuals, while the in-clinic environment reinforces the brand experience in person. This project stands as one of our most comprehensive collaborations — a full 360° brand creation from concept to execution.