OUR TEAM

I’m a lifestyle, commercial photographer and art director based in Los Angeles. For over 20 years, I’ve created portraits, lifestyle campaigns, and documentary work for major brands including Albertsons, Google AI, DreamWorks Animation and Gaylord Hotels, as well as editorial clients featured in Forbes, Elle, Nature Magazine, and Emmy Magazine.

Originally from Italy, I moved to the United States in 2002, first San Francisco, then Los Angeles.

I studied graphic design in my home country, and the photography component allowed me to approach web site design and print projects with a more open mind and creative sensitivity.

The multicultural energy of California combined with the European visual sensibility I grew up with shaped how I approach photography, design and all the creative media.

What drives this work is connection, that moment when someone in front of the camera stops performing and simply becomes themselves. Whether photographing or directing, I'm looking for the unguarded moment, the real person, the story that reveals itself in color and light.

I see life in color, and I’m always looking for people with compelling and interesting stories. Photography and video are the way I discover them, listen, and bring them to light.

I'm a brand, content and SEO strategist working at the intersection of communication, digital presence, and creative direction.

My path into this field has been unconventional. After 25 years as a family law attorney in Italy, I moved to Los Angeles in 2022 and gradually transitioned into branding and digital strategy, building on skills that were already central to my work: listening, analysis, and the ability to bring clarity to complex situations.

Law taught me to ask the right questions, understand people deeply, and structure processes with precision. Today, these same principles guide how I work with clients, helping them define their positioning, clarify their message, and translate their vision into a coherent and effective presence.

At Caleidos, I work on projects where strategy and creativity move together. I focus on how all elements — brand identity, content, website, SEO/GEO, and communication — come together into a cohesive system that not only looks strong, but works in practice.

Working between Italy and the United States allows me to bring a cross-cultural perspective, balancing aesthetic sensibility with strategic clarity. I believe that good communication starts with good listening, and that the best results come when strategy and creativity are built together from the start.