SEVEN APART WINERY
ABOUT THE CLIENT
Seven Apart is a boutique Napa Valley winery producing mountain-grown Cabernet Sauvignon, with Atlas Peak at the heart of its story. Winemaker Morgan Maurèze and the viticulture team work to express the character of the vineyards, while the brand’s expedition theme connects the landscape, the wines and the experiences offered to visitors and members of the Private Collective.
OUR COLLABORATION
Caleidos Visual has worked with Seven Apart for five to six years as a creative partner. Throughout our collaboration, we have helped shape the winery’s visual content, deciding together which stories to develop and how to tell them.
Our role combines content planning, art direction and original photography and film production for the website and the winery’s communication channels. Rocco Ceselin leads the creative direction and production of the films, including the homepage film, developing concepts that translate Seven Apart’s character into moving images.
The winery’s signature black and gold provides a consistent reference for the visual work, guiding choices in atmosphere, lighting and composition.
The new website, launched in October 2026, brings this ongoing collaboration into a cohesive digital experience. Working closely with the Seven Apart team, we designed and developed a platform that more fully expresses the winery’s personality, connects its different offerings and reflects the elegance of its physical setting.
OUR WORK INCLUDED:
Ongoing creative partnership, content planning and concept development
Art direction for photography and film
Original photography for the website and brand communication channels
Film concept development, creative direction and production led by Rocco Ceselin, including the homepage film
Visual storytelling aligned with Seven Apart’s established black-and-gold identity
Website design and development, launched in October 2026
Website architecture and content organization for wines, visits, events and the Private Collective
Technical SEO foundations integrated into design and development
Comprehensive page-by-page SEO optimization and ongoing refinement
Google Search Console review, indexing monitoring and search-performance analysis
THE RESULT
The new website brings Seven Apart’s wines, landscape, hospitality and Private Collective together within a cohesive digital experience. Original photography and film carry the winery’s character throughout the site, with its black-and-gold identity providing a consistent visual thread.
It is the latest stage in a long-standing collaboration: a website shaped by years of content creation, creative direction and an understanding of the winery’s evolving needs.
PRODUCT PHOTOGRAPHY
VIDEO PRODUCTION
Film concept development, creative direction and production led by Rocco Ceselin, translating Seven Apart’s landscape, atmosphere and character into moving images.