RANCHO GUACAMOLE
ABOUT THE CLIENT
Rancho Guacamole is a California agricultural company that owns and operates avocado and lemon ranches across San Luis Obispo, Ventura and Santa Barbara Counties. Together, the properties span more than 1,500 acres of agricultural land, producing premium avocados and lemons for distribution across the United States.
The company’s approach brings together sustainable agriculture, respect for the natural landscape and hands-on farming knowledge. Alongside modern agricultural practices, Rancho Guacamole values the enduring importance of being present in the groves - understanding the land through close observation, experience and care.
OUR COLLABORATION
Rancho Guacamole partnered with Caleidos Visual to refresh its visual identity and create a new digital presence that could express both the scale of its operations and its close connection to the land.
Working closely with the Rancho Guacamole team, we designed a new logotype and developed a website built around the company’s ranches, people, philosophy and produce. Photography, film, drone footage and food styling were created to bring the full story of the business to life - from the expansive landscape and harvest process to the people behind the work and the experience of enjoying the fruit.
OUR WORK INCLUDED:
- Logotype design & refreshed visual identity
- Website design & development
- · Website architecture and content structure
- Photography and video production with Rocco Ceselin:
- Aerial drone photography and footage across the ranch properties
- Visual documentation of avocado and lemon groves, harvest and farming practices
- Documentation of harvest and sustainable farming practices
- Portraits and lifestyle photography of the Rancho Guacamole team
- Recipe development, food styling and photography to highlight the versatility of the produceVideo and drone footage for website and social media
- Content creation strategy for the website and digital channels
- Content strategy for web and brand communications
- Responsive design and mobile usability
- Backend training and update guidelines to support ongoing site management
THE RESULT
The new Rancho Guacamole website and visual-content library present the company as a thoughtful steward of California agricultural land, balancing scale, quality and a long-term commitment to sustainable farming.
Landscape photography, aerial footage, team portraits, harvest documentation and food-focused content connect the story from grove to table. Together, the website and content create a clear, engaging brand platform that communicates the quality of Rancho Guacamole’s produce while giving audiences a more personal view of the land, people and practices behind it.
