ELEVEN ELEVEN WINES
ABOUT THE CLIENT
Eleven Eleven is a boutique estate winery in Napa Valley’s Oak Knoll District, creating single-vineyard, single-varietal wines and elevated, by-appointment tasting experiences. Located just north of downtown Napa, the winery brings a contemporary, entrepreneurial perspective to luxury wine, pairing thoughtful winemaking with distinctive hospitality, architecture and a strong sense of connection.
Led by CEO Ellie Anest, with Brett Weis as Director of Winemaking and Kirk Venge as Consulting Winemaker, Eleven Eleven is known for wines that express the individuality of their vineyard sources as well as for a guest experience that is stylish, personal and unexpected within the traditional Napa Valley landscape.
OUR COLLABORATION
Caleidos has worked with Eleven Eleven for more than five years, developing an ongoing creative partnership around the winery’s evolving digital presence and visual story.
Our collaboration began with the design and development of a new website. Working closely with CEO Ellie Anest and the marketing team, we moved beyond a conventional winery aesthetic toward a more contemporary, lifestyle-driven visual direction - one that could express the beauty of the property while placing equal emphasis on people, hospitality, energy and the moments that define an Eleven Eleven visit.
Since then, the relationship has continued through recurring photography, film, drone footage, interviews, creative direction and SEO refinement. Together with photographer and director Rocco Ceselin, we have created an expanding library of visual content across seasons, releases, events and guest experiences, ensuring that the brand continues to feel current, distinctive and authentically connected to its community.
OUR WORK INCLUDED:
- Website design & development
- Website architecture, content structure and digital experience design
- Technical SEO foundations integrated into design and development
- Comprehensive page-by-page SEO optimization and ongoing refinement
- Google Search Console review, indexing monitoring and search-performance analysis
- Full content creation with photographer and creative director Rocco Ceselin:
- Seasonal photography across four seasons
- Video production and aerial drone footage
- Portrait photography of the team, winemaker and guests
- Lifestyle photography capturing authentic hospitality moments
- Architectural photography
- Product and wine photography
- Video interviews and editorial storytelling for the website and social-media channels
- Content integration across website, email and social-media platforms
- Backend training and update guidelines to support ongoing site management
THE RESULT
The Eleven Eleven website is an immersive digital expression of the winery’s contemporary approach to Napa Valley hospitality. Architecture, wine, people and place are presented as one connected experience, allowing visitors to understand the character of the wines while also feeling the energy, warmth and individuality of a visit before they arrive.
The ongoing partnership has created a flexible visual and digital ecosystem that evolves with each season, wine release and new story. Comprehensive SEO optimization and regular refinement strengthen the winery’s long-term discoverability, while an expanding collection of photography, film and editorial content supports the website, social channels and broader brand communications.
More than a website project, Eleven Eleven is a living brand platform — continually developed through close collaboration, creative direction and a shared commitment to making every moment in Napa feel meaningful.
